Fractional CMO

A senior marketing leader — without the full-time salary.

You get the strategy, team leadership, and accountability of a Chief Marketing Officer on a part-time basis. I own your marketing plan, manage the people executing it, and report on revenue — so your marketing finally has one person responsible for results.

Simple, aligned pricing

One monthly retainer. Senior-level ownership.

Monthly retainer

$5,000/mo

Part-time executive marketing leadership

  • Marketing strategy & written plan
  • Team & vendor leadership
  • Weekly check-ins & campaign reviews
  • Monthly performance reporting
  • Budget allocation & oversight
  • Month-to-month. Cancel anytime

What you're really buying: One accountable leader for your entire marketing function — not a vendor selling a single channel, and not the six-figure salary of a full-time CMO. If you've been managing freelancers yourself, this is your way out.

What's included

The full marketing function — owned end to end.

Marketing strategy

A clear, written marketing plan tied to revenue targets — channels, messaging, positioning, and the funnel that turns spend into pipeline.

Team & vendor leadership

I hire, brief, and manage the contractors and vendors executing your marketing — designers, writers, ad buyers, SEOs — so you don't have to.

Reporting & accountability

One source of truth for performance. Dashboards, monthly reviews, and clear answers to "what did we get for the money?"

Budget stewardship

I own the marketing budget and allocate it across channels based on what's actually working — not whoever pitched you last.

Hollis Cameron
Who you're working with

Hollis Cameron — 15+ years building growth engines.

Marketing and operations leader with a track record of turning strong products into measurable growth: 110% revenue growth in one year at Lemonlight, doubled annual revenue at Moxie Institute, a 32% conversion lift for Carwiser, and a 20x-ROI marketing engine for a nonprofit turnaround.

Runs marketing on a disciplined, Traction/EOS-based operating rhythm — clear priorities, accountable ownership, quarterly execution — layered with behavioral-science-driven positioning that connects brand trust to conversion.

The process

Five steps from audit to ownership.

01

Discovery & audit

I audit your current marketing — channels, funnel, team, tools, and reporting — and map where the gaps and opportunities are.

02

Strategy & plan

I build a written marketing plan tied to your revenue goals: positioning, channel mix, budget allocation, and a 90-day execution roadmap.

03

Team alignment

I brief and align your existing contractors or bring in the right specialists from my network — every execution layer pointed at the same plan.

04

Execution oversight

I run weekly check-ins, review every campaign before it ships, and course-correct in real time so nothing drifts.

05

Report & optimize

Monthly performance reviews tied to revenue. I double down on what's working, cut what isn't, and re-plan the next quarter.

FAQ

Questions I hear most.

What exactly is a Fractional CMO?

A Fractional CMO is an experienced marketing executive who works with your company part-time — usually 1–2 days a week — providing strategy, leadership, and oversight without the cost of a full-time hire. You get senior-level marketing direction at a fraction of the salary.

How is this different from an agency?

An agency executes one channel. A Fractional CMO owns the whole marketing function — strategy, budget, team, and results. I'm the one person accountable for whether your marketing works, not a vendor selling you a single service.

How much time do I get?

The monthly retainer covers ongoing strategy, team leadership, weekly check-ins, campaign reviews, and monthly reporting. You're not buying hours — you're buying outcomes and accountability.

Do I need to have a marketing team already?

No. If you have contractors or vendors, I'll manage them. If you don't, I'll bring in the right specialists from my network. Either way, you get one accountable leader instead of a pile of disconnected freelancers.

Is there a contract?

Month-to-month. Cancel anytime. I'd rather keep you with results than a contract clause.

Stop managing freelancers. Start leading marketing.

Book a free consultation — I'll audit your current marketing setup and show you what an accountable marketing leader would change first.

Book a free consultation
No contracts
Transparent pricing
Real-time reporting